eCommerce

eCommerce: BigCommerce Review

So, you are looking for an eCommerce store platform on which to build your store? Have you considered BigCommerce?

BigCommerce is an all-inclusive eCommerce platform with plenty of helpful options that will let you create and easily operate an online store. It gives its users a whole set of tools for setting up and running online shops such as payment gateway integration, cutting-edge marketing tools, dependable web hosting, and secure backup options for your shop.

Features You Will Find on BigCommerce

Being dedicated to a cause that means something to you is admirable and BigCommerce definitely does that with a vengeance. Everything regarding the website from the time you enrol is all about how you can make sales. Even the ‘Getting Started’ tutorial shines a spotlight on associated items like analytics, revenue generation, merchandising, and orders.

There are MANY pre-configured marketing e-mails that will help in your sales efforts

Selling Point 1: Sell everywhere

With BigCommerce, you’ll be able to integrate your shop with various sales channels to improve your margins.

BigCommerce includes a helpful channel manager named “Omni-Channel“. It enables you to connect and promote your merchandise on various marketplaces.

It will essentially import your catalogue into the channels you connect to. That means that you do not need to manually add product details on every channel.

It lets you list your catalogue on:

  • Online marketplaces like eBay, Amazon, and Google Shopping
  • Social media websites like Pinterest, Facebook, and Instagram
  • Brick-and-mortar outlets solutions like Square, ShopKeep, and Springboard Retail
BigCommerce offers a clean, easy-to-use interface backed by powerful tools

If you get a sale on any linked channel, you’ll be able to process the order directly from the BigCommerce Dashboard. This, of course, saves you plenty of time.

Selling Point 2: Recover Abandoned Carts

BigCommerce Abandoned Carts is a valuable feature worth its own bullet point. This useful feature will send customers who didn’t complete checkout as much as 3 automated emails. As you can imagine, this has the potential to grow your sales from the unpaid users’ cart items.

You’ll be able to set up your ideal email notifications and choose when to send them. It is an easy one-time setup.

Recover sales with BigCommerce abandoned carts.

Many online shoppers leave websites with unpurchased products in shopping carts. In truth, more than 70% of the eCommerce shopping carts are abandoned, a large number of them just before checkout. Thus, you may recoup some of those losses by sending a few well-timed, well-worded emails.

According to BigCommerce, the Abandoned Cart Saver helps retailers recover an average of 15% of otherwise lost revenue.

Selling Point #3: Set your own promotion guidelines

On BigCommerce, you will be able to customize coupon codes and discounts in your shops. In addition, you’ll be able to show banners advertisements to publicize these offers. The built-in system allows you to create and place these promotional banners easily.

BigCommerce gives Cart-Level Discount, which means discounts will apply to the shopping cart in real-time avoiding pointless complications. Deep targetting on choices is also built into the discount system to present offers unique to the current shopper before checkout. Something akin to, add one more item to the shopping cart and qualify for free delivery.

Selling Point 4: Payment gateways and transaction fees: Limited number of payment gateways is bad for business

BigCommerce knows that prospective shoppers will look for payment methods they are comfortable with when paying. Retailers are therefore not locked to just a few payment options.

You will have access to more than 40 pre-integrated payment gateways that serve over 100 international markets. The platform has built-in support for PayPal, Square, Adyen, Stripe, Authorize.net, Klarna and Braintree-powered credit card payments.

BigCommerce provides multiple payment methods.

If you would like to integrate mobile wallets into your store, you have the choice of Google Pay, Amazon Pay and Apple Pay.

BigCommerce does not charge you any transaction charges. However, depending on the payment gateways you choose to use in your store, a certain percentage of the payment will go towards transaction fees. These fees go directly to the payment gateway provider.

At this point, it is important to note that there are no transaction fees applicable on any of BigCommerce’s plans. That is one good thing that sets them apart from their competition.

The BigCommerce StoreFront Editor

Customizing storefront design at BigCommerce
Basic store profile configuration.
Adding payment method.
Adding product and details.

BigCommerce Themes Demo and Choices

Even with the limited theme customization options, BigCommerce gives you a lot of choices with the availability of 3rd party themes.

BigCommerce theme: Atelier ($235)
BigCommerce theme: Fortune (free)

BigCommerce Site Performance

Performance results.

I built a store to test its performance efficiency utilizing Web Page Test. The outcome was as expected. However, First Byte Time was a tad bit slow.

BigCommerce Plans & Pricing

Plans/PriceStandardPlusProEnterprise
Monthly Plan Price$29.95$79.95$299.95Custom
Annual Plan Price$29.95$71.95$269.96Custom
Annual Revenue thresholdUp to $50,000Up to $150,000Up to $1,000,000Unlimited
Transaction fees0%0%0%0%
Abandoned cart saverYesYesYes
Google customer reviewsYesYes
24/7 SupportYesYesYesYes

What do you get with a BigCommerce plan?

BigCommerce plans and pricing vary according to your store’s income. BigCommerce sets restrictions in your annual revenue based on your plan. As your revenue grows, you’re required to upgrade your plan.

Here is a list of what BigCommerce plans offer:

  • Unlimited catalogue, cloud storage, and bandwidth
  • Unlimited staff accounts
  • eBay and Amazon integrations
  • Point of sale (POS)
  • Social media integrations (Facebook, Pinterest, and Google Shopping)
  • Single-page hassle-free checkout
  • Integrated blog
  • Mobile wallets payment gateways (Google Pay, Amazon Pay and Apple Pay)
  • Built-in coupons, discounts, and gift certificates options
  • Responsive and well-built online stores
  • Free sitewide HTTPS and SSL
  • Shipper HQ shipping and delivery rules engine
  • Special rates for credit card payments from PayPal

Success Stories on BigCommerce

BigCommerce has a variety of success stories. However, we’ll look at big name brands. Given how huge these brands are, you know they did plenty of research before settling on BigCommerce.

Case 1: Hush Puppies

Hush Puppies is an American brand of contemporary, casual footwear for men, women and children. They use BigCommerce to sell to more than 120 countries.

Case 2: Clarks

C. & J. Clark International Ltd, trading as Clarks, is a British international shoe manufacturer and retailer. It was founded in 1825 by Cyrus Clark. With annual revenue of 1.53 billion, Clarks rely on BigCommerce for their Australia online store.

Case 3: Utah Jazz Team Store

The Utah Jazz is an American professional basketball team based in Salt Lake City. The Jazz competes in the National Basketball Association as a member of the league’s Western Conference, Northwest Division. The team’s online store runs on BigCommerce.

If these brands trust BigCommerce, why can’t you?


In Conclusion…

BigCommerce focuses more on commerce and less on website building.

The idea, design, and presentation of everything it offers are aimed to perfect your online store and the overall customer experience. For that price, it’s a win, especially if you consider how expensive and time-consuming building all these features from scratch is. BigCommerce worries about the technology and lets you concentrate on selling.

PROS
  • Sync your catalogue to various big marketplaces
  • Option to save abandoned carts
  • Personalized promos and discounts
  • Zero transaction charges
  • Automate the hard stuff
  • Potential to grow your store globally
CONS
  • Plans based on annual revenue thresholds
  • Premium themes are costly

What are BigCommerce Alternatives?

Getting Started on BigCommerce

BigCommerce lets you try its services for 15 days risk-free. You do not have to supply a credit card beforehand and that guarantees you will not be charged if you choose not to continue after evaluating the platform.

To get started, follow this link.

Create a free trial online store with BigCommerce.
Fill in the few required details to create your store.

You can now start selling.


FTC Disclosure: BBM receives referral fees from tools listed on this website. However, the opinions are based on our experience and not how much they pay. We focus on helping small businesses and individuals to get the most out of these services.

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